someday soon
is a full-service creative production partner built to bring ideas to life from concept through completion.
We specialize in thoughtful, design-forward storytelling — blending strong creative direction with meticulous execution across stills and motion.
Creative Concepting
Every project begins with intention. We collaborate closely with brands and agencies to develop compelling creative concepts rooted in strategy, visual identity, and cultural relevance. From mood boards and treatments to casting direction and visual world-building, we shape ideas into fully realized creative frameworks ready for production.
Pre-Production
Our pre-production process is comprehensive and detail-driven. We manage budgeting, scheduling, crew assembly, location scouting, casting, permitting, and vendor coordination with precision and transparency. We build the right team for each project and ensure that every logistical element is aligned with the creative vision.
Production
On set, Someday Soon operates with calm leadership and creative fluency. Whether producing still photography, motion, or hybrid shoots, we create an environment that allows talent and creatives to perform at their highest level. We balance efficiency with flexibility, protecting the creative while delivering on time and on budget.
Post-Production
Our involvement extends seamlessly into post. We oversee editing, retouching, color, sound, and final delivery — ensuring that the finished assets meet platform specifications and maintain the integrity of the original concept. We remain hands-on through final approvals, guaranteeing a polished and cohesive end product.
Someday Soon exists to scale with brands and collaborators — offering the structure of a full production company with the agility and creative sensitivity of a boutique studio.
Meet the founder, LaKell havens
With an eye for detail and an innate ability to bring out the best in her team, LaKell excels at transforming ambitious visions into stunning realities. Her expertise spans various genres, allowing her to navigate the complexities of production with grace and creativity. Known for her strong leadership and collaboration, LaKell fosters an environment where ideas flourish and stories resonate. Whether she’s overseeing a major project or mentoring emerging talent, her passion for storytelling and dedication to excellence shine through, making her a true force in the industry. She most recently served as the interim Executive Producer at Walmart Creative Studios, executing multiple millions of dollars worth of photo and video shoots. She is also an Emmy Award winning producer. Her favorite thing is bringing people together who are excited about the work they are doing. Someday Soon is doing exactly that.
Someday Soon is a woman and queer owned business.
Photo by Alex Farias